How the Products KPI's are calculated
Total number of sold items, considering only complete orders, in the selected period.
Unique Product Views
Count of distinct (different sessions) product page views. This metric is not available on all ecommerce platforms.
Adds to Carts
Count of add-to-cart operations in the selected period.
Product conversion rate is calculated by dividing the number of sold products by the number of unique product views, in the selected period.
Add To Cart Rate
Calculated as the percentage of 'product-view' actions that led to 'add-to-cart' actions, in the selected period.
Average Item Price
The average item price is calculated as an AVG operation on the column price in the orders table, limited to the invoiced orders and the selected period.