How the Customers KPI's are calculated


New Customers

Number of customers that registered in the last 30 days.


Vip Customers

Customers with a number of invoiced orders twice as high as the average active customer is considered to be VIP.


Ghost Customers

Customered that registered but never completed an order.


At Risk Customers

Customers that have ordered in the past, but have not placed any order in the last 6 months.


Once Customers

Customers that placed only one complete order.


Inactive Customers

Customers that placed orders in the past, but didn't place any order in the last 90 days.